6 Responses to “Leveraging the “You” Network – Social Media”

1. CrazyMoneyLady Says:
   April 12th, 2009 at 5:32 am

   Joey:  Thanks for this.  I have been looking for a way to explain to individuals what social media is and how to leverage it successfully.  I’ve been using this “Networking of You” example and have been getting a better response as a result.  Keep up the good work.  Looking forward to seeing you at the Live Event.

2. Jinger Jarrett Says:
   April 12th, 2009 at 2:28 pm

   Joey,

   Really nice blog. Lots of great material. I enjoyed listening to your interview with Mark Joyner. I’ve known him for a long time, and he’s really a great guy and fellow Army vet.

   Keep up the good work. I really enjoyed reading your stuff. Jinger Jarrett

3. maximumfun (John K.) Says:
   April 13th, 2009 at 5:12 pm

   Joey,

   It may be new to Social Media, but the way big business works it is all about institutional relationships–business to business.  To give you an idea of what I mean, IBM is still the dominant computing platform in the world after forever because they have a complex network of marketing, pre-sales, sales, support, alliances and relationship management built to serve large, global businesses.  They generate business at so many points in a value chain it is hard to compete with them over the long haul.

   On the other hand, “you” taken to the ultimate level is celebrity and as we have seen, that can be quite a powerful asset:  Oprah recommends a book and thousands buy it regardless of what it is about.  Unfortunately, “you” based entities can always be a be large liability too; the loss of a significant “you,” without proper succession planning can result in huge and immediate value errosion, even if the loss is only reputation based. 

   I have yet to see a long-term sustainable “you” based businesss; ultimately, “you” based businesses make the cross into institutions or they lose “mind share” and fade.

   - John K.

4. Joey Says:
   April 15th, 2009 at 8:53 pm

   Great point John.  I’m actually not talking about “you” based business.  I am really talking about social media and influence.  You can go from one business to the next and you’ll not “be” the business, you’ll still be “you”

   The most important asset of anyone is “their” network and what they bring to any business they are a part of.  This network is an asset that will help any business you are a part of.  The mistake here is to not build “your” asset, but to continue to build each company you participate with.

   The “you” network is your asset and will follow you the rest of your life and add value to you no matter what company you work for.  You don’t have to be Oprah to have power in your own social circles.

5. dejon97 Says:
   April 16th, 2009 at 4:31 am

   Great stuff Joey.  Thanks for sharing.

   I am a little over a month into during everything you talked about in your video.  IMHO,  I think you “get” social media quicker if you have a good understanding of how solid relationships drives business.  It’s no secret that people like to do business with people that they know, like, and trust.  With more and more business being done via the Internet, the question begs “how do I find people that I know, like, and trust?”  The answer is Social Media.

   I look forward to getting to know you.   Take care and thanks again.

   Follow me @dejon97.

6. Kate Says:
   June 25th, 2009 at 2:37 pm

   Hey Joey,
   Great stuff. I really like the way you present the information – the straight forward style. You are a great teacher!
   I watched the video above and have a question. Although I understand the “you-network”, I think that it mostly pertains to the smaller businesses or to individuals, who can switch the company, without losing the contacts. But my question is what would you recommend for a large business? In other words, if Coca-Cola approaches you tomorrow and asks you to set up their You-network, how would you do it? Who would be the “you” with the pictures, vacations, hobbies, etc. without actually trying to sell the product? Should they focus on the “other stuff” they do – like, for instance, claim they “bring people together around the world” or focus more on their volunteering activities?
   Thanks so much!
    

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